Pretty Little Liars: Halloween In July Campaign
Art Direction and Copy by Autumn Gorman and Micah Morris
ADBR 255 - Promotional Television Campaign
The Problem - The hit spin-off show, Pretty Little Liars: Oringal Sin, needs an exciting new interactive campaign to promote its second season, taking place in Summer School. Streaming on HBO Max, season two will be released on July 22, 2023.
The Solution - In order to bring the iconic spooky vibes of Pretty Little Liars to the summer season, we created Halloween In July. Halloween In July is bringing spooky activations to get our audience into the spirit with an interactive murder mystery app, Snapchat trick-or-treating map, letters from A, premiere parties, VIP upgrades, and much more.....
Explainer Video
A basic run-down of our campaign. This video shows how each one of our interactions works together to create the Halloween In July experience.
Activations:
Campaign Walkthroughs
I will walk through our campaign microsite and app to demonstrate how the audience will navigate through them.