Fake Cakery Rebrand
Fake Cakery is an up-and-coming creative brand that designs fake cakes using foam bases and plaster ‘icing'.’ Whether they are used as photo shoot props or hung up on walls, these cute little creations are taking the internet by storm.
I am a proud owner of three Fake Cakery cakes and I absolutely love them. I decided to give this brand a fresh take - one that interacts with its audience and has a more clean and mature identity.